Chaco and Boardworks Join Forces to Grow the Sport of Stand Up Paddling

Partnering to get more people on the water and learning the sport of Stand Up Paddling (SUP), Chaco and Boardworks introduce the 2013 Show Up and Blow Up SUP Demo Tour. The tour will visit over 30 sites across the nation, showcasing the latest, most innovative boards, paddles, and Chaco performance sandals and shoes through a series of national SUP events. For more information on the tour, visit

“As an outdoor brand born on the river, we want to continue to encourage and support on-water adventures,” said Colin Butts, marketing manager at Chaco. “Partnering with Boardworks on this tour is a natural fit and one where we can help people learn paddling skills, try new gear, and share their experiences with other enthusiasts. We’re dedicated to building a community of active Chaconians enjoying our nation’s rivers, lakes, and coasts.”

“We are thrilled to have Chaco join the Show Up and Blow Up Tour as the presenting sponsor,” said Gretchen Gamble, marketing manager for Boardworks. “Our river SUP athletes train and compete in Chacos as well as wear them while onshore. It is a solid alliance of two brands with a similar goal of getting more people into the sport of SUP to nurture an active, on-water community while building the next generation of SUP athletes and ambassadors.”

Working in conjunction with local retailers and shared brand ambassadors, the tour will encompass all areas of the sport from flatwater and whitewater to coastal paddling and will consist of product demos, clinics, and races. The Tour began March 30 in Florida and continues on to North Carolina in April; Virginia and Colorado in May and June; Idaho, Utah, and Montana in July; Oregon, Washington, and California in August and California, Georgia and Tennessee in September and October.

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